89% of customers will switch to a competitor after JUST ONE bad customer experience. Sign up for our upcoming webinar to learn why (and how you can keep them!)
Presenter: Michael Hinshaw, President of Touchpoint Metrics
Date & Time: February 7, 2013; 11 a.m. – 12 noon, PST
Limited Attendance, Register Today:
BONUS: Free Book!
Register now and you’ll immediately receive a digital copy of Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them.
Find out for yourself why One-to-One marketing guru Don Peppers called it “One of the most exciting business books I’ve ever read.”
P.S. If you can’t attend our live event, register and we’ll send you a recording and slides from the webinar.
Customers all over the world are rapidly shifting to digital interactions, from “every day” web self-service to newer social platforms and mobile interactions. To win in 2013 (and beyond), you know that your firm must deliver multi-channel experiences that truly delight customers and set you apart from competitors.
But here’s what you weren’t expecting.
Smart, digitally-enabled customers are LESS loyal, MORE demanding, and have HIGHER expectations than ever. Connectedness doesn’t reinforce brand relationships–it erodes them–unless you succeed at putting customers first. Executives get it; 90% claim customer experience is a top priority. But just as digital touchpoints are growing exponentially, they’re also spinning out of control.
In this free webinar, Touchpoint Metrics’ President, Michael Hinshaw, co-author of Smart Customers, Stupid Companies, reveals common mistakes that derail digital experience design and delivery. He’ll also share how digital must integrate into the heart of customer experience. Together, we will explore how Digital Customer Experience drives competitive advantage.
You Will Learn:
- Why digital is at the heart of ground-breaking Customer Experience efforts at the companies you envy most;
- Common ways that digital Customer Experience efforts fail tremendously (and not-so-common ways to ensure yours won’t);
- How Customer Experience leaders leverage voice-of-the-customer data to see issues–and take the actions–that drive measurable business results;
- Real examples of outstanding, cross-channel digital experiences that drive customer loyalty, as well as top-line growth.
Sign up now to learn how to truly engage with your customers to (1) boost engagement, (2) build brand loyalty, and (3) drive line growth. Capitalize on the Digital Customer Experience opportunity (before your competitors realize there is one) and get proven tips to avoid the most dangerous pitfalls.
About the Speaker:
Michael Hinshaw is President of customer experience monitoring company Touchpoint Metrics, and managing director of experience design and innovation firm MCorp Consulting. From fast-growth market leaders to the Fortune 100, he radically improves how companies connect with, serve and profit from their customers – by transforming customer experience, and the interactions and processes that support it.
About the Sponsor:
Touchpoint Metrics is an early leader in customer experience measurement, monitoring and improvement tools. We enable our clients and their companies to listen to their customers in new and groundbreaking ways, and see where and how to prioritize and take action when it comes to boosting key metrics such as acquisition, share of wallet and retention. We help our clients improve customer experience across every channel and touchpoint, driving value as a result.